I have never been a fan of Apple products.\u00a0 I think they are overpriced for what they are and what they do.\u00a0 They are also, in my opinion, high quality products.\u00a0 Not worth the retail prices charged, but still high quality merchandise.\u00a0 And so I mourn the loss of Steve Jobs.<\/p>\n
<\/p>\n
If there was ever an entrepreneur with big shoes to fill, it was Steve Jobs.\u00a0 His legacy is an expansive thing.\u00a0 With the help of his friend, Steve Wozniak, he cobbled together some printed circuit boards and dubbed it the Apple I.\u00a0 Two hundred were made, and the pair of Steves moved on to the Apple II.\u00a0 In short order, Apple Computers was founded and became a big part of the fledgling home computer industry.<\/p>\n
<\/p>\n
Mr. Job’s bigger legacy, I think, was in the marketing of Apple products.\u00a0 When Apple entered the field, there were already several established contenders, including the formidable (if aging) IBM.\u00a0 IBM–as their spelled out name implies–focused more, as they traditionally had, on business customers.\u00a0 Mr. Jobs aimed at the average consumer, and he did it in what I feel is a clever way:\u00a0 He sold his computers to schools.\u00a0 Kids would go to school, use an Apple, and come home wanting to use the same.<\/p>\n
<\/p>\n
But it goes beyond that.\u00a0 While Apple certainly has a good marketing department, Steve Jobs was always the figurehead who symbolized the company.\u00a0 I can’t say how he did it, but he glamorized Apple products in a way which generated legions of fans.\u00a0 Almost anything Jobs has touched turned to gold.<\/p>\n
<\/p>\n
Take, for example, the tablet PC.\u00a0 Microsoft introduced the concept in 2001.\u00a0 Several computers were made with this format, but none achieved much in the way of popularity.\u00a0 In 2010, Apple–with Steve Jobs’ active promotion–released the iPad.\u00a0 Suddenly, tablets were popular.\u00a0 Mostly the iPad, but the format suddenly gained much more prominence.\u00a0 Enough prominence that Microsoft has announced the next version of Windows will be geared towards tablet PCs and similar devices.<\/p>\n
<\/p>\n
This, in my opinion, defines Steve Jobs’ legacy.\u00a0 Taking something, making it great, and marketing it in a magical way.\u00a0 He was part Albert Einstein, part Harry Potter, part Howard Hughes and part P.T. Barnum, all in one amazing person.\u00a0 He was technical enough to understand and help invent the products he promoted, savvy enough to do that promotion, and motivational enough to get the Apple workforce to work long hours without losing much morale.\u00a0 Filling his shoes will be a monumental undertaking for Apple.\u00a0 I wish them the best of luck, and bid a fond farewell to one of technology’s greatest achievers.\u00a0 Rest in peace, Steve Jobs.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have never been a fan of Apple products.\u00a0 I think they are overpriced for what they are and what they do.\u00a0 They are also, in my opinion, high quality products.\u00a0 Not worth the retail prices charged, but still high quality merchandise.\u00a0 And so I mourn the loss of Steve Jobs. If there was […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=\/wp\/v2\/posts\/694"}],"collection":[{"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=694"}],"version-history":[{"count":1,"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":695,"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=\/wp\/v2\/posts\/694\/revisions\/695"}],"wp:attachment":[{"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.shadowkatmandu.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}